A SMS short code is a 5 digit number, provided by mobile network operators, on which data (SMS) can be sent by subscribers of the mobile operators. All incoming sms, to the short code can be made available with full details to the customer.

Features of Short code service:

Used by advertising agencies, media companies, radio stations, TV channels, marketing savvy companies for campaigns, contests etc.
Short codes have a high top of the mind recall as they are relatively easy to remember.
Combined with pull sms marketing campaign can be automated, personalized and analyzed.
Large reach of marketing campaign due to high mobile penetration.
There are two options available in SHORT CODE Services
Dedicated Short Code Service: Here the client gets dedicated Short Code of 8 Digits and he can create unlimited Keywords.
Shared Short Code: Here the client gets a Dedicated Keyword and he can create unlimited sub keywords.
The Prices vary according to the Keywords and the SHORT CODE Required